The Extended text I found was the Adidas website.
The main purpose for the website is to show fitness seekers that a huge range of sporting celebrities wear Adidas products; making them believe that it must be a quality brand. The first page shows various sporting heroes who wear Adidas and the different styles of clothing and accessories that Adidas make. Obviously the main audience is for athletes or fitness people who are in need of this type of product. It seems to also be targeted at younger people to wear the brand as it enhances status, I gather this because most of the pictures are of younger celebrities. There is also a photo of a girl at a party wearing an Adidas jacket, dancing having a great time while other people are watching her as if to say that she is pretty "cool"!
The web site's front page had pop up boxes all over the page with sporting celebrities in each box. As you put your mouse over each one, the box would become enlarged and have either; text or other options to click on. The pictures of the celebrities make the site familiar, and the website is easy to navigate through as the drop boxes are labelled clearly and bold. As you go through the site there are heaps of different categories to go into eg; all Adidas products available for purchase, information on sporting people and info on the sports that the company sponsor. Each page on the website had different layouts.
I think that the Adidas website was very effective at drawing the user in, as the technology used was elaborate but there wasn't too much to confuse the reader.
Sunday, March 15, 2009
Emerging Technology
The two websites I looked at were:
- Coles supermarket website
- The Salvation Army Bathurst website
Subscribe to:
Comments (Atom)